Skip to main content
Related articles
Blueprint for the 80s
In the old days telecommunication had no conscious image or 'branding'. Telephones and telegrams were services provided by the Post Office.

Yet they did possess brand value - people associated telephones with Post Office vans and call boxes along with an expectation of expertise built up over almost 100 years.

When the Post Office gave way to British Telecom, the new company had to redefine those values and expectations.
Creating a new brand
The look of BT changed twice in the 1980s. First there was the move from the old reds and greens of the 'classic' Post Office era to the bright yellow and blue of the 'British Telecom' decade.

At the same time, a small team within BT was working on a radical change of image - one built around a completely new idea of the company BT was aiming to become.
Pumping up the volume
Rebranding and redefining the new corporate image was only one half of the battle for BT. The new corporation now had competition for business on its networks. It needed to find new ways to speak to its customers and create new business on its networks.
fun and games

Can you beat our games? Explode equipment to see what's inside, hear the changing sounds of telecommunications, see how telecommunications designs have changed over time or send an e-postacard.

what's on

The UK's first permanent gallery dedicated to the history of information and communication technologies opens in the new Information Age gallery at London’s Science Museum.

audio history

Take a trip down memory lane with extracts of the interviews which have been recorded as part of the Connected Earth oral history programme.

featured story

100 years of automatic switching!
In 1912 the GPO installed Britain's first automatic telephone exchange in Epsom.

Discover the early days of the telephone...