It pays to advertise
Telecommunication companies needed to communicate - with the world outside and their own people. The ways in which they tried to do this - not always very successfully - provide us with voices and images from the past.
Earliest days
The first priority for any inventor is to find customers for his new invention. Early telecommunication entrepreneurs had to use their best...
The public service network
Ways in which the people running the networks talked to the people using them changed radically during the late 19th century. The transfer...
The birth of marketing
After the First World War, telecommunication providers began to move to the modern era - one in which they were selling devices like the telephone and...
War and peace
Sometimes, the communications campaign has been driven by needs other than increasing usage and business. In war and in times of national ...
Hard sell
During the 1960s and 1970s the Post Office had to face more and more commercial realities - the need to keep the network growing, the need to increase...
The new age
The 1980s saw everything change about telecommunications in Britain. The ownership changed - taken out of the Government's hands and into a privately ...
