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It pays to advertise

Telecommunication companies needed to communicate - with the world outside and their own people. The ways in which they tried to do this - not always very successfully - provide us with voices and images from the past.

Earliest days

Earliest days

The first priority for any inventor is to find customers for his new invention.

The public service network

The public service network

Ways in which the people running the networks talked to the people using them changed radically during the late 19th century.

The birth of marketing

The birth of marketing

After the First World War, telecommunication providers began to move to the modern era - one in which they were selling devices like the telephone and services like telegrams direct to the customer.

War and peace

War and peace

Sometimes, the communications campaign has been driven by needs other than increasing usage and business.

Hard sell

Hard sell

During the 1960s and 1970s the Post Office had to face more and more commercial realities - the need to keep the network growing, the need to increase the user base and, more importantly, the need to keep increasing ...

The new age

The new age

The 1980s saw everything change about telecommunications in Britain. The ownership changed - taken out of the Government's hands and into a privately owned company. The industry changed - becoming liberalised and ...


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