After the First World War, telecommunication providers began to move to the modern era - one in which they were selling devices like the telephone and services like telegrams direct to the customer.
For the Post Office, now in charge of almost all telecommunications in the UK, the first challenge was what to tell people about the telephone services it was providing. The second challenge was how much it should be persuading or helping the mass of the British people to get connected...
For more than 20 years, between the 1940s and 1960s, the Post Office was substantially restrained from promoting the telephone network. During this time it never tried very hard to sell the telephone service to new ...
During the years after the First World War, the telephone ceased to be a status symbol of the very rich. It reached out to include a new breed of users - Britain's middle classes - and was increasingly found in ordinary ...
Before creativity was entrusted to advertising agencies, ideas were originated and derived in-house by gifted people working for the Post Office.
A particular hotbed ...